The magazine PREVIOUS collects all the photos of pre-women's collections of the best brands in the world. Twice a year (June for the spring/summer and November for autumn/winter) stylists produce and present to international buyers a complete collection actually called pre-collection because it comes well ahead (by about 3 months) compared to the official collection.
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Fresh, fast, and full of interesting ideas, the pre-collection contains all the ideas that the designer will develop later in the collection of the season. As there is no official event (like the runway) which press and buyers can attend to, images of pre-collection have always been rare and not easily accessible, although extremely important. For the first time ever, a magazine presents the public what only a selected group of buyers could admire in the show-rooms of the maisons.
With it´s far foreward looking insights and images featuring the creations of the most prestigious international brands, PREVIOUS will elate and inspire fashion professionals months before seeing their shows.
A large format, high-quality photos, enlargements of the finest details as well as an introductory text on trends and colours of every brand make PREVIOUS an extremely useful working tool for designers and creatives but especially for buyers looking for the first guidelines of the season.