Reports and features on medium- and long-term developments of target groups, future markets, product, design and sales strategies. Deep going analysis of consumer behaviour, socio-economic developments, cultural trends and lifestyle together with sound conclusions and proposals for new product design and marketing strategies.
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Viewpoint puts design into perspective, confirms emerging directions, monitors and reconfirms maturing ideas and provide a voice of authority and integrity for decision-makers in the fields of textiles, fashion,
beauty, graphics, architecture, interior and industrial design. retail, media and marketing.
- A bible for design understanding and inspiration
- The bridge that connects the product designer to the consumer
- Insightful written analysis of the most important directions impacting design and marketing
- A wealth of exciting, but highly pragmatic visual imagery to help design your products
- Opinion and writing from internationally leading authors and market specialists
- Articles that are deliberately simple in tone, getting to the point quickly to deliver clear pragmatic analysis and opinion
- A big idea that highlights the most important factor and influencer in design thinking at the moment
- A run down of the need to know new technologies, materials, approaches and working methods
- Emerging trends that are shaping the modern world ranging from the socio cultural to the economic, political lifestyle
- A talent bank where we scout the names that you should know, the designers and idea makers of both today and tomorrow