COLLEZIONI SPORT & STREET 81 A-W 2016-17 Expand

COLLEZIONI SPORT & STREET 81 A-W 2016-17

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It is always challenging trying to summarise an entire season into a single issue of a magazine. How? First and foremost, with the editorials, one dedicated to the young emerging talents from Portugal, the other focused on a subtle interpretation of the military theme. Secondly, with a number of feature articles on our favourite brands and labels from across the globe.

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Thirdly, with an exam of which brands the most directional stores across the globe are currently stocking, followed by our comprehensive Buyers Guide, carefully divided by trends and product categories.

And then, last but certainly not least, a selection of our favourite catwalk shows from the most important international fashion weeks.

What have we found out in our extensive research? There are several new themes which will be extremely important for Autumn/Winter 2016.

An attitude that we have summarised with the 'Young At Heart' title, as age does not matter any longer and there is not such a thing as age-appropriated clothes any more.

What matters is that end consumer choices are no longer dictated by age but by lifestyle. Also very important, the fact that performance sportswear and technical activewear are doing extremely well in both sport-related and purely urban settings.

Basically, sportswear meets ready-to-wear, as perfectly epitomised by Erreà Republic, NO KA 'OI and Laain. The reinterpretation in urban key of the traditional codes of classic menswear also stands out.

Welcome to a globalised world where everything is cross-pollinated.

Highlights:

•YOUNG AT HEART

•Focus on Sport

•Style Tour, 58 pages!

•International Retail Therapy

•Lisbon Fashion Scene

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