The magazine PREVIOUS collects all the photos of pre-women's collections of the best brands in the world. Twice a year (June for the spring/summer and November for autumn/winter) stylists produce and present to international buyers a
complete collection actually called pre-collection because it comes well ahead (by about 3 months) compared to the official collection.
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Fresh, fast, and full of interesting ideas, the pre-collection contains all the ideas that the designer will
develop later in the collection of the season. As there is no official event (like the runway) which press and buyers can attend to, images of pre-collection have always been rare and not easily accessible, although extremely important. For the
first time ever, a magazine presents the public what only a selected group of buyers could admire in the show-rooms of the maisons.